Print advertising includes traditional media like newspapers and magazines. It’s not the same thing as new media like internet and social media. Print advertising is highly structured and targeted. The process of creating print ads is very well organised: New advertising relates to either a new product or new information about existing products. This advertising [...]
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Every ad you see is the result of a production process. This process includes a large number of different people doing different jobs. The typical advertising team includes: An account manager- Integrates all work done for the client Designers- graphics, online media, etc. Writers- Copywriters, jingle writers, branding writers Market research- Either an in-house marketer [...]
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